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Jun 27, 2023

32 Hair Products Reviewers With Curls And Coils Swear By

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

If you've got flat and/or damaged curls, these products are for you.

BuzzFeed Staff

Promising review: "I really suffer in the humidity of summer. My hair turns frizzy and wavy, but not a cute wavy. If I try to straighten my hair and then go outside, it looks like I have done nothing. If I try to curl my hair, it looks like a rats' nest after 30 minutes. So I decided to do some research and found this product being mentioned over and over. It seemed simple enough to use, so I bought it. I used it all last summer and I have started using it this spring. This product really is the best at fighting humidity. The barrier it creates on the hair really does resist the moisture and keep styled hair looking good for days! And it holds up after a few washes as promised." —krisvan

Get it from Amazon for $28.

Promising review: "Used it immediately after shower while my hair was still wet then blow-dried my hair and straightened it. It did help my hair to dry faster, the scent is nice, and when I washed my hair back a few days later I noticed my curls had no damage. Without using this product my curls would be limp and take about a week to come back to life, but this product definitely protected them. Very happy with this purchase. It was worth it!!" —Cdodson

Get it from Amazon for $14.99+ (available in three sizes).

Promising review: "It truly is a nice, perfectly sized, lightweight hair brush for detangling mini-fro, short, tightly coiled natural hair!!! It glides through my curls with ease, whether my hair is wet or completely dry. Depending on the desired style, it can also be used to create various (short) hair styles and/or perform a variety of techniques!! THANK YOU!!" —DLTolliver

Get it from Amazon for $21+ (available in three sizes and 10 colors/patterns).

Promising review: "This is my new favorite brush, and I use it all the time. I have mostly 4a hair, with maybe a touch of 3c here and there, but my hair is definitely in the kinky category, and this brush works great. I'm able to use it on my hair wet or dry as long as I have some product in it. When it's wet, I normally use oil and leave-in conditioner, and it glides right through with ease. With my dry hair, I normally just use oil if I'm doing a pre-poo, and it still glides through, but obviously, I'm much more careful working root to tip. I feel like some of the people who are struggling with this brush maybe don't know how to be careful while brushing your hair root to tip and making sure to use product for extra slip." —Marisa

Get it from Amazon for $13.49+ (available in eight colors/patterns).

Promising review: "I ditched my liquid shampoo and switched to this. In a few washings my hair is healthier and my natural curls returned. My hair is shiny and I lost the frizz." —Irma Gonzalez

Get it from Amazon for $11.17.

Mane Club is a small haircare business making cruelty-free and vegan products.

BuzzFeed editor Elizabeth Lilly loves this spray:

"I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow-dried hair with just this post-shower using this Amika blow-dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends."

Get it from Mane Club on Amazon for $13.99.

Promising review: "Holy grail! This literally made my hair so so glossy, and my hair looks so healthy! I always get compliments when using this product in my hair. It also helps define my curls, which is awesome!! if you're curious about this product, just give it a shot!" —Candence

Get it from Amazon, Ulta, or Sephora for $25.

Promising review: "This has been a lifesaver for thick, somewhat fine, curly hair that tangles and elicits the screams of a banshee when brushed with a wet brush and any other detangling product or oil. We've tried at least six different ones, including making our own with coconut oil/grapeseed oil/conditioner, which just resulted in oily tangles. This spray is now on our subscriptions and all our kids ask for me to use it." —happyshopper

Get it from Amazon for $9.57.

Use this two to three times per week after shampooing your hair, and remember not to use it on your scalp. This treatment is just for the length of your hair.

Promising review: "I don't usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn't take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

Get it from Amazon for $9.87.

Promising review: "I was looking for a product that I could 'plop' on my hair without twisting it, which disrupts my curl pattern. This does the job!" —Amazon Customer

Get a pack of two from Amazon for $8.99+ (available in three color combinations).

Promising review: "A dry shampoo that actually works. I have curly hair, but I like to wear it blown out with a loose wave. The next morning, I sprayed this and their texturizing spray and I am on day four of not washing. I can typically go at least three days but by day four it looks oily and this dry shampoo has really helped keep my hair looking great. My hair is not oily at all! I will be adding this to my must-haves." —Daizy914

Get it from Amazon and Sephora for $15+ (available in three sizes).

Promising review: "This stuff is great. My hair is a mix of waves, curls, and straight pieces, which is why I typically blow-dry. I have tried a gajillion different kinds of 'air-dry' products and have yet to find something I like...until now. This gave me an overall look of nice, frizz-free waves without the crunchy feel that most products tend to leave behind once your hair dries." —Cheryl

Get it from Amazon for $9.43.

Promising review: "I've always had a natural light curl in my hair, which many products that I have used have wiped out. This was my first time using this product and I'm very impressed. I have more of my natural curls back and a hold that lasts throughout the day (on top of a lot of compliments). The scent is a very light citrus that is pretty much unnoticeable, which is a big plus to me. Happy that I have found a product that actually works." —Ty

Get it from Amazon for $7.47.

Promising reviews: "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product. It left my hair looking and feeling beautiful. I highly recommend it to anyone with natural or curly hair." —Therese-Claire

Get it from Amazon for $7.38.

Not Your Mother's is a Florida-based small haircare business making products to help you best express yourself.

Promising review: "I love this stuff! I have curly hair that can get dried out. This stuff softens my curls and smells great!" —Jayann

Get a pack of three from Not Your Mother's on Amazon for $14.37.

Promising review: "The scent is great and it also works as a leave-in conditioner. But the best thing is, it works! I have tried sooo many curl creams. This one is the best!! My hair is soft, moisturized, with nicely defined curls. I have 4b hair texture." —D. M. Keys

Get it from Amazon for $14.89.

Promising review: "My daughter has biracial hair with fine curls that tangle so easily. This has changed our morning routines for the better! My daughter used to cry, scream, and fight me when I did her hair, but now using this stuff and the new gentle brush, she lets me do her hair without any tears." —Erin G

Get it from Amazon for $5.38.

Promising review: "This stuff is amazing! I have fine, curly hair and it's the only stuff that tames the frizz. I've been using it for several years now and haven't found anything that works the same. It is best used on dry, second day curls. It 'brings curls back to life' so to speak." —Sandra M.

Get it from Amazon for $10+ (available in three sizes).

Promising review: "This product really deserves its 5-star review. Let's be really clear here, I HAVE 4C HAIR. No really, 4c hair. I spend so much time detangling my hair that it is ridiculous!!! I mean hours. And I have tried every trick in the book. By the time I finish one section, the other has gotten tangled again. My hair is so thick that it would take me 45 minutes to blow it dry, so I just never did it. I was able to blow dry my hair on the cool setting in 20 minutes. I am able to comb through my hair now. I am so relieved. I think I am going to start seeing some real growth now that I will not be putting off my wash days because I simply don't have the time for all that detangling. Not to mention that I was always losing a lot of hair with the detangling process. There was some hair in the brush styler but nothing compared to my usual hair loss. I love this product. The bristles are very malleable, and the bristle tips are rounded. I have read that some folks have had a problem getting their roots to dry. I had no problem at all. This product is well worth the price. I would have paid three times as much just to be able to part my hair without all of the tangles." —king

Get it from Amazon for $28.95.

Promising review: "I'd been shopping for hair conditioner for almost a year before I found this one. The conditioner is awesome. I have very thick, long curly hair and this conditioner instantly makes my hair very manageable and soft. I have tried others and always come back to this conditioner. The shampoo is very gentle on the curls and does a very nice job of hydrating dry hair. I've been using both now for a year and still haven't found anything that works as good as this set does." —Tracy C.

Get them from Amazon for $24.99.

Promising review: "Try it! My curls have never felt so clean and respected! Follow up with the conditioner, mask, and bouncy cream. I’m in love! Only took 34 years for me to find this solution —Erica B.

Get it from Amazon for $10.99.

Promising review: "I’ve used lots of diffusers over the years, but none of them have been effective as this one. It dries my hair and builds in volume and curls. I don't wash my hair daily, so on days when my hair is dry, I dampen it lightly with my fingers and dry it again. Sometimes I’ll use a curling cream to create more dramatic curls, but they are softer without the product, and I can go longer without a wash. This is a super dryer for enhancing your curls." —J M

Get it from Amazon for $24.49.

Promising review: "I live in an area of the country that is very humid and hot during the summer. I always struggled to get my curl pattern to stay and to not become a frizzy mess during the summer months. I finally stumbled upon this product and instantly fell in love. My curl pattern returned instantly and the anti-frizz factor was incredible. It is now my holy grail product in the summer. It can be used alone or I layer a hard hold gel, like Aussie Instant Freeze, over it for more days without a refresh. It also seems to hold up well for most other months as well, until the humidity drops too low and the glycerin in it doesn't do well." —hodagkins

Get it from Amazon for $10+ (available in three sizes).

Promising review: "This product is very moisturizing and excellent for natural hairstyles and wash and go. I would recommend this product for type 3b, 3c, and 4a hair. I used it instead of gel to really make my curls pop. After deep conditioning, I add leave-in conditioner to damp hair and then a detangler. I add this product last and comb through with my fingers and let hair dry and defuse and my curls pop for a week." —JTurn

Get it from Amazon for $10.85.

BUT please don't feel any pressure to lay your edges unless you way want to! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

Promising review: "I love love love this product. It's sticky, it keeps really tight curls down to keep the parts straight, it didn't turn white after it dried. I will definitely be re-ordering this again." —xiomara

Get it from Amazon for $7.99.

Promising review: "I love it! It has a wonderful smell that is not at all overwhelming. It's a nice creamy consistency, so it's easy to put in your hair. This product has worked wonders on my hair. I saw instant results the first time I used it. I'm African American and have natural hair. This product brought moisture to my hair and made it A LOT curlier! I really love this and will most likely buy it again." —Amazon Customer

Get it from Amazon for $12.95.

Read our full ArtNaturals aragan oil hair mask deep dive to learn more!

Promising review: "Love themmm!!! Soft and silky. I purchased these for my natural 4a hair. These pillowcases are way better than a silk scarf. When I wake up, I fluff my hair out with my fingers, and that's it! Before these pillowcases, my hair would be flat and stay flat." —Julia

Get a set of two from Amazon for $8.99+ (available in five sizes and lots of colors).

Oyin Handmade is a family-owned, woman-owned small business creating clean formulas for natural hair.

Promising review: "This conditioner is the single best thing to happen to my hair EVER. I have a sensitive scalp that reacts to almost every shampoo/conditioner/oil blend/leave-in. But this leave my hair soft and my natural (4c) curls pumped up with moisture without the itch. I used to think my hair texture was just naturally 'crunchy' but this is literally the only product that helps me retain moisture. I was only convinced that I even had a curl pattern when I started using this as a deep conditioner three years ago. It was the only 'product' I used on my locs (aside from shampoo and black castor oil) for 2.5 years until I cut them. I had minimal product build-up (mostly from having to learn how to rinse my locs well). I would highly recommend this product!" —Maren

Get it from Oyin Handmade on Amazon for $13.99.

Need a long bonnet to fit your locs or braids? Check this one out.

Promising review: "I normally don't do reviews, but I had to for this. I bought two of these! They are the best I've ever owned, and I have worn a bonnet since I was a kid. I have natural thick 4c-type hair, and I wear my hair in flexi rods, and twist out styles, and I can also fit my flexi rods under this bonnet. I had been looking for a silk XL bonnet for years and finally found the perfect one! Please do not stop making these!" —DEWAmazon Customer

Get it from Amazon for $13.99+ (available in 2 sizes and 14 colors/patterns).

Promising review: "I have 4a/4b hair (different textures in different places in different areas of my head) and my hair shrinks so much. This product does WONDERS with detangling my hair! I need a trim so badly but haven't been able to get one so my split ends are so bad, but this pre-poo will make it so you have minimal breakage. I love putting this in my hair. It always makes it feel and curl amazingly! A must-buy if you struggle with breakage, moisture retention, low porosity hair, a lot of hair loss on wash day, and/or split ends." —Nia258

Get it from Amazon for $7.49.

Promising review: "I have thick type 4 hair and regular bobby pins just cannot do the job anymore as my hair continues to grow. I've seen many YouTube content creators use oversized bobby pins and I wanted some. These are pretty hard to find online from other suppliers, so I'm glad that Amazon has them. These are STRONG bobby pins. They don't bend. I've been using the same two pins for four weeks and they still look and fit like new. These are the real deal. They hold back my hair without causing pain." —Tiffany

Get it from Amazon for $5.61.

TGIN is a Black woman-owned small business making haircare products specifically for Black women.

Promising review: "This stuff is the holy grail of moisturizers. The smell is lovely, not too strong, or fruity, or overpowering. This is the first moisturizer I’ve EVER used that keeps my hair supple and soft for days. Before my hair would feel brittle after a few hours and I’d have to apply twice a day. With this stuff, I don't even have to put it in every day, even though I do. I absolutely love the way it's made a difference in my hair. I have natural short 4c hair." —Kasie

Get it from TGIN on Amazon for $13.48.

The reviews for this post have been edited for length and clarity.

Promising review: This product really is the best at fighting humidity. Promising review: Promising review: Promising review: Promising review: This stuff has become my go-to for spraying on my wet hair and then blow-drying. Promising review: " Promising review: This has been a lifesaver This spray is now on our subscriptions and all our kids ask for me to use it. Promising review: I never would've thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one. I have never in my 22 years felt my hair like this. Promising review: Promising review: Promising review: Promising review: Promising reviews: Promising review: Promising review: Promising review: Promising review: Promising review: I am able to comb through my hair now. I am so relieved. I love this product. Promising review: I have very thick, long curly hair and this conditioner instantly makes my hair very manageable and soft. I have tried others and always come back to this conditioner. Promising review: Promising review: Promising review: " Promising review: I would recommend this product for type 3b, 3c, and 4a hair. I used it instead of gel to really make my curls pop. Promising review: Promising review: Promising review: Promising review This conditioner is the single best thing to happen to my hair EVER. Promising review Promising review: I love putting this in my hair. It always makes it feel and curl amazingly! Promising review: Promising review: I have natural short 4c hair.
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